Spoiler: 'easier' is doing a lot of heavy lifting here.
Okay, let's get one thing out of the way first. 'Easier' is a bit of a stretch. Every event comes with its own hurdles, and I've had my fair share of last minute curveballs at both. But after planning influencer events and regular ones (business dinners, networking evenings, even weddings), I've noticed a few reasons the influencer ones tend to run that little bit smoother.
So grab a coffee, and let's chat.
1. They love a slower pace
Here's one you might not expect. Macro influencers get invited to so many brand events over their careers, and a lot of them are jam packed from start to finish. Brands want to get as much as they can out of having them there, which makes total sense on paper. In reality, it can be exhausting.
At the Fairfax & Favor x Lydia Millen two day event at The Wilderness Reserve, I built free time into the itinerary on purpose. A woodland walk, a long lunch, room to breathe. Several guests came up to me to say how much they appreciated it. Sometimes the most luxurious thing you can give someone is a bit of time.
2. The budget is (usually) bigger
Let's be honest, budget matters. Brands tend to set aside a much bigger pot for influencer events than you'd see for a business event, a networking evening, a fine dining night with partners, or even some weddings.
Now, I'm really proud that I can make any budget go further. It's honestly one of my favourite parts of the job. But more budget simply means more options. Better venues, more beautiful details, and more room for those little surprises that make people say wow.
3. Success is easy to measure
With business and networking events, the wins are real, but they can be hard to pin down. How do you put a number on a good conversation over canapés?
With influencer events, the results are right there. We can see the stats on every post and how much coverage the event gets across influencers' channels, and we can link any peak in enquiries or sales back to it. For a brand, that's gold. For me, it means I can show exactly what an event achieved.
4. Regular guests want to feel special (and fair enough!)
We all want to feel special. When someone is planning an event that matters to them, they're investing their time and their money, and they want to walk away feeling like it was worth every penny.
Influencers and their agents have high expectations too, of course. That's a given. But some of the highest expectations I've ever worked with have come from regular people planning something close to their heart. And honestly? I completely get it. It just means there's a lot riding on how they feel at the end of it, and that takes extra care.
5. Influencers are genuinely lovely
I know, I know. Of course they're going to be nice to me. I work in PR, so I'm technically giving them work or an experience. But truly, the vast majority of influencers I've met have been so relaxed and easy to talk to.
It's worth remembering they're real people. They go to tonnes of these events, so sometimes a nice chat over dinner or lunch beats being whisked off to shoot content with a photographer, then shuffled somewhere else like a show pony. Treat them like guests, not content machines, and they'll love you for it.
6. They know this is your job
Influencers recognise that running the event is your job. More often than not, they put their trust in you to make it brilliant and let you get on with it.
Personal events are a different story. A wedding or a big milestone is a once in a lifetime moment, so naturally there's more input, more back and forth, and more decisions to talk through together. That's not a bad thing at all. It's just a different kind of planning.
So, are influencer events actually easier?
Not exactly. They're just different. The hurdles change shape, but they never fully disappear. What I love is that every event, influencer or not, is a chance to create something people will remember.
If you're planning an event, whether it's a brand launch or something a bit more personal, I'd love to hear about it. Drop me a message and let's chat.
Ellie x